Tuesday, 10 March 2015

Conceptual Branding

Conceptual Branding is the building brand in it's conceptual market.   The market's concept could be on the adults market for example.

Jack Daniels

Jack Daniels is conceptual branding to the adults market.  Jack Daniel's is whisky, for the adults market.  Which the brand jack Daniel's has also brought out other products such as apparel, key rings, mugs etc.



Jack-Daniels-Drinks 



Now looking at childrens branding the teletubbies which is a childrens tv program.  The teletubbies from originally being a tv program.  Has expanded further and started making gifts.  Such as things children would use.  Such as school gifts the like pencils cases etc.  Down to home items such as bedcover etc and toys.









Branding yourself as an artist!!!

Most artists brand them self in ways.  Such as from name.  For example my self branding is down as "Mike Louden".   Which I brand everything of my work under that name.  For my brand so far I have out and on sale, my own illustrated comic, mike louden by mike louden.  And a t-shirt which i wish to expand my business further.

The Facebook Page for my brand....

My self branded comic

My business card



Conclusion

Research on conceptual branding shows.  Different products which can be made from a brand of things all different ranges.  Which can all be taken into my illustration.  Like shown above the start to my brand.


Bibliography 

http://www.freeukfreebies.co.uk/uk-freebies/jack-daniels-freebies
https://brandyourself.com/info/seo/how_to_brand_yourself

Monday, 2 March 2015

Working for clients and agents

A client somebody gives you work to do.  But it's self directed on what you get and in your own contact.  Were as an agent is somebody who finds work for you but mostly, takes a percentage of the profit.  

Examples of agencies.  

https://www.lemonadeillustration.com/Index.asp
http://www.centralillustration.com/
http://www.folioart.co.uk/

A few good agencies there.  By looking at them agencies that shows me.  Things that agencies do, such as employ a range of illustrators.  Sell your work for you via there shop.